404 File Not Found

File Not Found




  • アクセスしようとしたファイルが存在しない(ファイルの設置箇所を誤っている)。
  • URLアドレスが間違っている。

Common content mistakes to avoid

For some people, staring at a blank piece of paper is the opportunity for them to be creative: to put ink (or pixel) onto white space and create a unique piece of text that communicates something to the reader. For others, well, it simply scares them to the point where they become frozen on the spot; their mind turned to jelly and unable to string a sentence together. No matter which you are, hopefully you’ll be able to avoid these common mistakes from now on:

1. Not writing for your audience

I frequently see writers who write content for themselves or for teams within their business, when the intended reader of the content is a potential customer, existing customer or supplier. Above everything, make sure that you consider the person that you’re writing for when you write anything. Think about what they’d want to know, the language they’d use (don’t use unnecessary or unfamiliar jargon) and consider the ‘SW’ factor – ‘So What?’ – don’t just tell them about something you offer, tell them why they need it or how it will benefit them.

2. Not breaking-up your text

People have very little time and want the information quickly. With the exception of blogs (and even then it could be argued) content should be as short and to the point as possible. Make use of headings and sub-headings to help readers skim-read the content and find the section they’re interested in and use bullets to make the text more interesting and readable.

3. Not spell-checking your content

You’re looking to buy an expensive, professional service. You visit the website of a company who you think can offer you what you need – you want to be reassured that they can deliver what you want, that you should spend the money with them rather than go elsewhere, and that you’ll get the quality of service that you’re paying for. What you find is a website littered with spelling mistakes. What would you think? Would you begin to wonder whether you should look elsewhere or what the quality of their service might be like if their website is any indication of them as a business?

Do make sure you read through your content and don’t just rely on a spell checker though! A spell checker may not pick up on the difference between ‘there’ and ‘their’ or between ‘it’s’ and ‘its’, which could completely change the meaning of what you’ve written.

4. Having out-of-date content

People often set up blogs on their website as a way to encourage more visitors to their site. However, they often overlook the time and effort writing and publishing regular posts can take. I often find websites where the business has obviously started to write blog posts a while back, and then suddenly stopped. It makes me think: Did they not think things through properly? Don’t they care? Are they still in business?

5. Including exposed URLs or badly described URLs

Badly described or exposed links in online content are a personal pet-hate of mine.

Exposed links are where the author hasn’t attached the link to any text (hyperlinked). An example of an exposed link would be: www.google.co.uk For people who use assistive techologies, such as screen readers (which read the text on the page to them) they will hear the URL in full.

A much nicer way to publish a link online is to add it as a hyperlink, so that it appears behind text. An example would be: Google. It’s important that the text used for these links is descriptive though: this helps people using screen readers and also helps search engines. So, for example, instead of writing Click Here it’s much more helpful to write BBC News website.

There’s a lot more that could be said about links in online content, but I’ll leave that for another blog post

And before you write and tell me, I realise I haven’t used a single bulleted list in this article

Comments are closed.